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How to choose a domain name

Tips for choosing a clear and memorable domain.

Updated 16 May 2026

How to choose a domain name

Keep it simple

Choose a domain that is easy to spell, easy to say and not too long.

Consider

  • Your business name.
  • The most suitable extension such as .co.uk or .com.
  • Avoiding hyphens where possible.
  • Avoiding spellings that customers may confuse.
  • Checking that it does not copy another brand.

Before ordering

Double-check the spelling carefully. Domain registrations are usually not refundable once completed.